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Learn with a teacher Learning materials included Practise conversation

Teaching guidelines +/- 15 minutes

Audio and video

Text and translation

1. Estábamos en la oficina cuando el jefe nos contó cómo se promocionaban los productos en el pasado. We were in the office when the boss told us how products were promoted in the past.
2. Antes, la campaña de márquetin era muy diferente. Before, the marketing campaign was very different.
3. Casi todos los productos se promocionaban con carteles. Almost all the products were advertised with posters.
4. Las marcas confiaban en folletos con muchos colores para anunciar sus productos. Brands relied on brochures with many colours to advertise their products.
5. El contenido publicitario era claro y no promocionaba mentiras. The advertising content was clear and did not promote lies.
6. En ese tiempo no había influencers ni vídeos patrocinados para anunciar ofertas. At that time there were no influencers or sponsored videos to advertise offers.
7. Todo el contenido publicitario se veía solamente en las calles. All the advertising content was only seen on the streets.
8. Se creaban folletos cuando el internet empezó a cambiar el mundo del márquetin. Brochures were created when the internet began to change the world of marketing.
9. Ahora todo es diferente. Las marcas de hoy usan vídeos patrocinados como estrategia de márquetin. Now everything is different. Today's brands use sponsored videos as a marketing strategy.

Exercise 1: Discussion questions

Instruction: Discuss the questions after listening to the audio or reading through the text.

  1. ¿Cómo se promocionaban productos en el pasado?
    2. How were products promoted in the past?
  2. ¿Dónde se veían los carteles y folletos?
    3. Where were the posters and leaflets seen?
  3. ¿Cuál es el problema del márquetin de hoy?
    4. What is the problem with marketing today?
  4. ¿Cómo ha cambiado la relación entre la verdad y la mentira en la publicidad durante los últimos años?
    5. How has the relationship between truth and lies in advertising changed over the last few years?
  5. ¿Crees que los carteles todavía son útiles? ¿Por qué?
    6. Do you think that posters are still useful? Why?

Exercise 2: Fill in the gaps and complete the sentences

Instruction: Fill in the correct word.

Show translation Show answers

influencers, publicitario, productos, carteles, anunciar, márquetin

1.
Estábamos en la oficina cuando el jefe nos contó cómo se promocionaban los ... en el pasado.
(We were in the office when the boss told us how products used to be promoted in the past.)
2.
Antes, la campaña de ... era muy diferente.
(Before, the marketing campaign was very different.)
3.
Casi todos los productos se promocionaban con ....
(Nearly all the products were advertised with posters.)
4.
Las marcas confiaban en folletos con muchos colores para ... sus productos.
(The brands relied on brochures with many colours to advertise their products.)
5.
El contenido ... era claro y no promocionaba mentiras.
(The advertising content was clear and did not promote lies.)
6.
En ese tiempo no había ... ni vídeos patrocinados para anunciar ofertas.
(In those days, there were no influencers or sponsored videos to advertise offers.)